My friend Jackie started a business with Beautycounter in April, at the time I thought she was brave to jump into direct sales, but then after a month of seeing educational posts about cosmetics and personal care products, (did you know that asbestos was found in makeup sold at Claire’s in March and the FDA could not issue a recall?), I woke up and spontaneously decided that starting a business with Beautycounter was a great idea. Yes, I am a Beautycounter consultant, and I purchased Countertime, a clean anti aging skin care line, during the pre-sale! I couldn’t wait to open up the box when it arrived!
Value of a Skin Care Regimen
Before we get into the magic that is Countertime, let’s talk a little about why a skin care regimen is so important. For a long time, I had no clue about skin care. I don’t even remember what skin care products I tried throughout my teens and early 20s. What I do remember is that I struggled with acne as a teenager and my efforts to combat acne always ended up with my skin becoming even more angry and irritated. It wasn’t until my late 20s when a coworker of mine introduced me to some quality, performing skin care products. It was then that I realized that there were products out there that wouldn’t irritate my skin, I just needed to find the right products! When I started using skin care products consistently, I saw results and I was hooked.
Most skin care companies design their regimens to work together to achieve optimal results. Beautycounter has focused on developing products with specific purpose that are designed to work best when used in combination with the other steps in the regimen. Every 3-6 weeks, old skin cells are shed and new cells push through to the surface of your skin, when the old skin doesn’t shed efficiently, it can lead to buildup and acne. A consistent skin care regimen can help the natural skin cell turnover cycles to continue cycling efficiently to help keep skin clear. Now let’s talk about Countertime!
Countertime, Better With Age
Beautycounter’s new product line, Countertime, is a luxurious new skin care line that promises to visibly reverse the signs of aging and deliver high-performance clean skin care results! Finally! A clean anti aging skin care line that promises performance without the use of retinol!
Retinol has long been the gold standard in anti aging skin care products but it can increase your skin’s sensitivity to ultraviolet light (can only use at night) and cause irritation. Retinol may not be the safest ingredient to have in your skin care products, in fact, it is listed on Canada’s Cosmetic Ingredient Hot List and concentration amounts are restricted. On the other hand, Bukachiol, a natural plant extract, offers the same benefits of a retinol with less irritation according to a study published in the British Journal of Dermatology. Bakuchiol can be used morning and night, plus its natural antibacterial properties means its great for acne prone skin. Beautycounter has created a mixture of Bukachiol and Swiss Alpine Rose to create their trademarked Retinatural Complex.
How does Beautycounter’s RETINATURAL COMPLEX work?
Bakuchiol helps repair skin without the irritation of retinol while Swiss Alipine Rose protects skin from dehydration and helps boost skin’s antioxidant defense. Together they create Beautycounter’s plant-derived Retinatural Complex, the powerhouse ingredient in the Countertime Collection.
- It promotes a healthy skin barrier function by helping skin maintain natural hydration levels
- It visibly plumps and firms skin by stimulating collagen production
- It improves resilience by protecting skin and improving radiance
This all sounds amazing right? But does this Retinatural Complex live up to the hype?
Let me just state upfront that I fell in love with this collection as soon as I unboxed it. Each product comes in its own box and Beautycounter has added a graphic to show you what step each product is in the regimen and to use it AM or PM or AM + PM. So for example, the Tripeptide Radiance Serum is labeled Step 3 AM+PM. When you open up the individual products you find beautiful glass containers (sourced from North America), which I love! They look beautiful and I love the fact that glass is more easily recycled than plastic, plus glass doesn’t emit harmful materials as it degrades (plastic does). Beautycounter estimates that transitioning the Countertime line from plastic to glass will reduce the greenhouse gas footprint by 38%. This is great for those of you who consciously try to reduce plastic usage!
The full Countertime Collection includes 6 products:
- Lipid Defense Cleansing Oil
- Mineral Boost Hydrating Essence
- Tripeptide Radiance Serum
- Antioxidant Soft Cream
- Tetrapeptide Supreme Cream
- Ultra Renewal Eye Cream
Countertime Regimen Steps and Commentary
First of all, this is a 5 oz bottle of cleansing oil! It is giant! And this lightweight cleansing oil smells AMAZING! Two pumps provided enough product to cover my face and neck. I applied it to dry skin and then wet my finger tips to massage into my face to turn the oil into a milky texture then rinsed off. I’m relatively new to cleansing oils, but I love how they clean the skins surface without leaving skin dry and tight.
Another 5 oz bottle! Smells the same as the Countertime Lipid Defense Cleansing Oil – I think it smells of luxury as I’m pressing the product into my skin. The scent is light and dissipates as my skin absorbs the essence. I’ve never used an essence before but the benefits sound like all the things my skin wants and needs. This essence helps hydrate skin, boosts radiance, minimizes the appearance of pore while leaving skin looking luminous and prepares your skin to better absorb benefits from the skin care steps that follow.
This potent concoction of peptides, amino acids and Retinatural Complex is magic! It visibly increases skin firmness and elasticity, reduces the appearance of fine lines and wrinkles and enhances the skin’s moisture barrier function leaving your skin hydrated and radiant. Like with all Beautycounter products, a little goes a long way. One pump was generous enough to cover my face and neck. It goes on lightweight and it absorbs into my skin and doesn’t leave my skin feeling sticky, just soft and glowing.
Soft Cream: This is the perfect lightweight daytime moisturizer. My skin drinks this up and it is so lightweight that I don’t even notice that I have product on my face! I love that my skin is glowing but it doesn’t feel greasy.
Supreme Cream: With the texture of whipped butter, I expected this cream to leave my face feeling greasy, but was surprised when my skin absorbed most of it within about 10 minutes of application. This is hands down my new favorite product! I love the idea of a heavier night cream, especially since turning 35 and suffering from dry skin, but I’ve had trouble finding one that I can wear consistently because the heavier creams that I’ve tried melt into my eyes and sting. I don’t have that problem with this cream and I’ve been able to use it consistently since I received it. I am so excited to have finally found a cream that can deliver superior hydration while being comfortable to wear!
Another product that I typically have trouble with because of the melt and sting problem I mentioned above. I’m happy to report that I can use the Countertime Ultra Renewal Eye Cream without eye irritation! Bring on that brighter appearance! As a first time mom of a six-month old, my usual look is tired. In the absence of getting a full night’s sleep, I’m hoping that this eye cream can help to brighten my under-eye shadows and smooth out my crows feet. I’ll report back on that in the future.
Ready to Shop this Collection?
If you can’t already tell, I’m a huge fan of Beautycounter’s Countertime Collection. As far as clean anti aging skin care lines go, I think this will be a hard one to beat!
If you have any questions about the line, ingredients, etc. leave me a comment below! I’d be happy to help. Or leave me a comment and tell me about your favorite anti aging skin care product below.
To celebrate the launch of my blog, the first 4 customers to purchase the Countertime Collection will receive a free #3 Balancing Charcoal Mask ($49 value) from me! Thank you for your support.